BNN feature with Sales Talent Agency Co-Founder, Sonya Meloff, on the opportunities for women in business-to-business sales
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Prior to going into my second year of University I was approached by Sheila Cassidy, Director of the Great Canadian Sales Competition (GCSC), regarding an ambassador position at St Francis Xavier University (StFX). When I received her message, I was unsure what I would be getting myself into - I knew absolutely nothing about sales, but I had nothing to lose so I gave it a shot. Little did I know, just how much I had to gain from taking on this opportunity! I took the call with Sheila and quickly realized there was a huge networking opportunity that the GCSC would offer my fellow students and I.
If you asked me a year ago if I would have considered sales as a career, I probably would have said “no” with a large degree of certainty. But in reality I was uneducated about what sales consisted of and what a sales career actually looked like. Working as an on-campus Ambassador for the Great Canadian Sales Competition (GCSC) really helped me to understand what sales actually was and ultimately led me to the exec position I now hold with the team.
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Not every entrepreneur is a born recruiter, but hiring the right people is essential to making your business a success. And identifying great candidates is only part of the problem. Once you’ve found them, you’ve got to get them through the door.
In the world of recruitment there are nuggets of advice that we find ourselves sharing every single day. Some of this is so simple that it borders on inane (make sure you wore a good suit, show up on time and send a thank you email when you're finished) but some have proven time and time again to change the way that people view the interview process and provide measurable results.